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In the 70s he lived between Rome, Milan and London where he worked for the Valle studio, Agrotec among others.
In the 1980s he lived a long period in West and South Africa where he worked as a consultant on feasibility projects for the foreign market.

He returned to Milan in 1986 where he began his activity as a designer with a specific vision of scenarist for IDEA and megatrends.

Currently the professional interest is divided between the design of industrial products and the organizational and design of evolutionary scenarios, exhibitions, events, corporate and concepts.
In 1992 he designed and curated with Bruno Munari an exhibition laboratory dedicated to children on the occasion of “Abitare il Tempo, in 1993 always with Munari for the cultural events of” Abitare il Tempo “he invited Sottsass Associati and Marco Zanini, Alessandro Guerriero, Marco Ferreri, Eliana Maria Lorena, Efthymios Warlamis.

He has been and is a consultant and art director for various companies and for prestigious brands in the automotive, furniture, and in particular childhood sectors, including PRENATAL, CHICCO, LANCIA, PIAGGIO, FIAT, KOIZUMI, SEIBU BANK JAPAN.

In 1998 he received the DESIGN AWARD INDUSTRIE of Hannover and the GOOD DESIGN AWARD of BOSTON for the design of a KORG ITALY electronic keyboard. In 2001-2002 he designs and defines the Corporate Image for the Japanese bank SEIBU. Also in the same year, he developed the project “the evolution of the concept of luxury” for LANCIA, in 2004/05 he developed the concept IDEA, the FIAT PUNTO. Alongside his professional activity, he collaborated with institutes and universities, including the faculty of architecture and the degree course in Industrial Design of the Polytechnic of Milan, with the European Institute of Design, with the International School of Modena, the Domus Academy, the Polytechnic Footwear of Padua where he directs two masters and various courses in design in the footwear sector 2003 to 2006 he is part of the external team that collaborates on the FIAT 500 IDEA project.

In 2005/6 he designed furniture for ESTEL-FRIGHETTO and a sofa bed for the reborn ADELE CASSINA.

In 2006 he designs the C.OVER organizer system with an international patent that is produced by GREENWITCH and in 2007 is selected in the DESIGN INDEX for the COMPASSO D’ORO. Art Director consultant of Eurojersey, (world leader in the sector) for the fashion sector, where he collaborates as a consultant with the style office for the design of new product lines.

Birth November 7th, 1939 – death November 9th, 2022

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